SARATOGA SPRINGS — The Saratoga Convention and Tourism Bureau announced that Talia Cass is joining the team as director of marketing and communications.
Her primary role will be as lead disseminator of the Discover Saratoga brand. Through all traditional and non-traditional means, Cass will be tasked with building upon the bureau’s efforts to position itself as a global destination for meetings, conventions, sports tournaments, special events, tour groups and destination weddings.
Cass will work directly with the bureau team to attract new business opportunities to Saratoga; build attendance for those groups bringing their events to Saratoga; and provide a platform for member businesses to promote their goods and services to conference and event attendees.
A 2014 College of Saint Rose graduate, Cass joined the Proctors Theatre team in Schenectady as an account executive for the Schenectady County Tourism Promotion Agency, which eventually led to her role as the tourism and convention manager. While in that role, Cass also provided key marketing support to the Capital-Saratoga Regional Tourism Promotional Agency.
A self-described storyteller, one of Cass’s main passions is writing. In her free time, Cass enjoys writing personal essays, blogs and more. Previously, she managed a blog for New York Business Development Corporation.
Cass is a current board member of the Schenectady Greenmarket and past board member of the New York State Tourism Industry Association and the Mohawk Towpath Scenic Byway Coalition.
Her first day with the bureau will be Tuesday, May 30. Cass can be reached at 518-584-1531, or by email This email address is being protected from spambots. You need JavaScript enabled to view it..
