• Retail Rates

    2023 Media Kit

    2023 Media Kit


    Open Rate / Non-Contract:
    $25 per column inch (pci)
    Discount for Chamber/DBA Members: $22 pci
    Note: As in any business, the more you buy, the better the rate.
    Ask about our frequency rates.

    Full Process Color
    Up To 35” = $35
    Over 35” = $60

    $55 per thousand - single sheet
    Multi-page insert rates available

  • Classified Rates

    Business Service Directory
    $13.00 for the first five lines
    (each additional line $3.00)
    Note: Four week minimum purchase.

    Private Party Display Ads
    $11.00 per column inch
    ($17.00 additional for color)

    Private Party Line Ads
    $11.00 for four lines 
    (each additional line $3.00)
    (approx. 30 characters per line)

    Commercia/Help Wanted Line Ads
    $22.00 for four lines
    (each additional line $3.00)
    (approx. 30 characters per line)

    Help Wanted Ads
    Help Wanted Line Ad:
    $22 for the first 4 lines,
    $3.00 for each additional line.
    (approx. 30 characters per line)

    Help Wanted Display Ad:
    $20 per column inch
    ($17.00 additional for color)

    Legal Notices*
    Must be prepaid.
    Rate is 41.5 cents (.415) per line for the first insertion.
    Each additional insertion cost 32.5 cents (.325) per line, per day.
    Example: the notice is 67 lines and needs to run 4 times.
    67 lines x .415 cents = $27.80
    67 lines x .325 = $21.77 x 3 = $65.31
    $65.31 + $27.80 = $93.11 (price advertiser must prepay)
    Content provided by advertiser.

    Legal Advertising LLC Publications*
    Must be prepaid.
    LLC Publications run for 6 weeks consecutively.
    Cost is $90 for all six weeks.
    Content for LLC is provided by advertiser. Sample content is available upon request.

    Liquor License Notices*
    Must be prepaid.

    Cost is $40 for two insertions.
    Content is provided by advertiser.Sample content is available upon request.
    *Affidavit of Publication is provided to each customer at the end of the required times run.

    Death Notice (50 words): $35
    Standard (up to 300 words): $60
    includes photo, sameday posting to website and Facebook

    Extended (301-400 words): $125
    ($75 for every 100 words after the 400)

  • Magazine Rates



  • Website & Social Media Rates





Q. Where do I pick up your paper?

Q. How can I get Saratoga TODAY delivered to my home / business?
A. Unfortunately we do not offer “subscription services” at this time, but we do home deliver to over 4,000 homes in and around Saratoga Springs and bulk drop over 6,000 copies each Friday – please see DROP SPOTS for individual locations. If you are interested in getting home delivery, click here to notify our This email address is being protected from spambots. You need JavaScript enabled to view it. and if there is enough interest in your area we will start delivering there.

Q. How do I stop or delay home delivery of my paper?
A. Drop a note to our Distribution Manager:

Kim Beatty
Kim Beatty
Distribution Manager
518-581-2480 ext. 205
This email address is being protected from spambots. You need JavaScript enabled to view it.

Graphics Requirements

In order to help us produce the best quality representation of your brand, it is recommended that you submit press-ready vector artwork from the original design files. If you do not have access to the original design files, our expert graphic designers will happily work with you in recreating your ad in a press-ready format, or will even help to develop the ad you desire from scratch.

Additionally, your account executive will help you develop an effective overall advertising program, which will build your brand recognition.

Preferred Print Formats

*.pdf, *.eps, *.ai, *.psd, *.indd, *.qxp, *.tiff

Note: Files should be in their original format, e.g., no flattening or rasterizing, with all fonts and associated files included. Rasterized files should be 300 dpi or larger. Low resolution files are more difficult to prepare for press, potentially causing delays and errors during the proofing process.

Preferred Applications

Adobe Acrobat, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, QuarkXpress, Microsoft Word.

Preferred Web Formats

*.png, *.jpeg, *.gif
Note: Web images should be no larger than 20 KB.


Our targeted home delivery program focuses on desirable communities, ranging from the prestigious Saratoga Lake neighborhoods to the traditional homes located throughout the greens at McGregor Links Country Club.

If you are looking to reach homeowners, business owners, Moms, and Dads, then Saratoga TODAY is the media of choice for Saratoga Springs.

File Delivery

Creative files that do not exceed 10 MB can be emailed to This email address is being protected from spambots. You need JavaScript enabled to view it.. Larger files can be uploaded to our Dropbox account by using the following link:


Once your files have been successfully uploaded we will receive an email notification.

Community Announcements

In-memoriam, baby’s birth, first birthday, Anniversary, etc… any rite of passage announcement can be placed for free in This email address is being protected from spambots. You need JavaScript enabled to view it.