Thursday, 30 November 2023 15:19

AMC Signage Debated By Zoning Board

By Jonathon Norcross | Business
Images from 19 Railroad Movie Theater Signage Application Images from 19 Railroad Movie Theater Signage Application

SARATOGA SPRINGS — AMC took over the Bow Tie Cinemas at 19 Railroad Pl in April 2022. 18 months later, the movie theater chain is still hashing out the details of its new signage with the city’s Zoning Board of Appeals.

AMC changed its initial proposal to make its red lighted signs on the exterior of the building smaller and darker.

One Zoning Board member debated the necessity of a sign on the back of the building, while board member Brendan Dailey said he was “just having a hard time really caring about any of the signs.”

Ron Levesque, AMC’s representative at the Zoning Board meeting, argued that a lack of signage on the back of the building would cause drivers to miss the theater, potentially causing safety issues. The theater’s previous owner, Bow Tie Cinemas, already had a sign in the same location.

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