SARATOGA SPRINGS — Local eatery, Urban Roots Kitchen, announced the launch of a new brand identity, name and vision for its future. The company will begin operating as Thorn + Roots.
“As part of our expansion focus, our team, Allen and I believe it was appropriate to rebrand our company to more specifically reflect our vision for the future," said co-owner Brandon Acres, in a statement. "We are very excited about the introduction of our new company name, Thorn + Roots, as it allows us to better represent our business to all of our guests.”
The former Urban Roots Kitchen opened its doors in Saratoga Springs in October 2018, followed by its sister store, Thorn + Roots, which opened in Burlington, Vermont, in October 2020. Located at 46 Marion Ave. in Saratoga Springs, Thorn + Roots is open seven days a week for breakfast, lunch and dinner.
The new additions to the business will prominently feature the company’s focus on expanding its product lines and growing the brand. The company’s ownership and staff have not changed. For more information on the rebrand or to learn more about Thorn + Roots, go to: thornandroots.com.