How to resolve AdBlock issue? WILTON — Through the holiday season, from now until January 7, donating to the Wilton Food Pantry has never been easier.
The WFP applied for and won a Google non-profits grant, which is an in-kind grant allowing WFP to the use of certain Google products and apps. The OneToday feature was just launched by Google in late April.
WFP OneToday allows people to contribute $1 to the cause by just the push of a button with “less effort and expense than it takes for a cup of coffee.”
“It will help because it makes virtually anyone a donor and that dollar is significant,” said Wilton Food Pantry board member and founding member Dennis Towers. “It’s an easy way to do it. You don’t have to walk a dollar any place, you don’t have to mail a dollar any place. You can do it in a chair or in your car—wherever you are. That one dollar allows us to purchase 6.25 pounds of food…It allows virtually everyone from anywhere to be part of this home-grown solution.”
By going to the WFP OneToday website (onetoday.google.com/p/a1Ezv1Cy?c=5270661576523776), a donator just needs to “click to donate $1,” sign into their Google account and accept. The OneToday link is also on the WFP website, Facebook page and Twitter @ WiltonFoodPntry.
The 100 percent volunteer, non-profit food pantry services strictly Wilton. Ten percent of the Wilton community faces food insecurity, 35 percent of which are children.
Already noticing a positive “snowball effect,” through people sharing the link for the good cause on Twitter and Facebook, Towers noted that the WFP has received donations from as far as Phoenix already.
The new medium for donating to the food pantry is young. It’s new as of last Friday, December 6.
“It’s neat and we’re the first ones in the area to use this,” Towers said. “It’s an innovative thing for a non-profit…We are utilizing the web and social media aspects as well and it seems like a viable vehicle to allow affordable charitable giving by just about everyone. I could give you a dozen industry names for it, but it is quite simply how a snowball becomes a snowman—everyone keeps it rolling.”
Towers, who is the Creative Director/Brand Strategist for McKinley Griffen Design & Advertising, stressed the need to look out for one another in the community. This is just an easy way to do so.
“This is our home, these are our neighbors in need,” Towers said. “We have a responsibility to help.”
Whether you can share the link on twitter, Facebook or email, the smallest contribution will help the WFP, who experienced a dramatic 44 percent increase in food distribution from this past September to November.
To donate more than $1, visit the WFP’s website at www.WiltonFoodPantry.org or mail tax deductible donations to the WFP at PO Box 2383, Wilton, NY 12831.
