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City Prepares for 100k
Despite Attendance Cap, 100k Anticipated for Travers Day
SARATOGA SPRINGS – Any municipality preparing to host a major event such as baseball’s World Series, a World Fair, or a visiting monarch would do well to reach out to the public and private leadership in the City of Saratoga Springs for a bit of advice.
Every year, without fail, the City hosts hundreds of thousands of visitors from all over the world during Saratoga racing season, a feat requiring constant communication and smooth, dance-like coordination between stakeholders to pull off.
This year, with racing’s own visiting monarch in the form of Triple Crown Winner American Pharoah, plus Earth, Wind, and Fire and Chicago performing Saturday evening at the Saratoga Performing Arts Center (SPAC), crowds could reach 100,000 people on Travers Day, August 29, but the experienced small city in the country is more than ready.
“We definitely have more staff on duty than we normally would,” said Gregory Veitch, chief of police of the Saratoga Springs Police Department. “We anticipate it being one of the largest track sizes that we have seen in a long time. It’s going to be a big deal and we’ve been planning this for quite some time. There will be an increased presence by all law enforcement, emergency medical and fire. We aren’t doing this in a vacuum.”
In the century and a half of summer racing seasons, successful public safety and coordination at local, state, and federal levels has played an important role in keeping fans and visitors returning year after year.
“A lot of thought has gone into our coordinating with other agencies, and we are very appreciative of them,” said Christian Mathiesen, commissioner of Public Safety in Saratoga Springs. “I know the sheriff’s department will be very helpful, especially with traffic. The fire department will have an increased presence, and EMS will have two engine crews instead of one and one HAZMAT truck at the racetrack. The Police Department will have some changes in the traffic patterns, and overall staff will be optimal to take care of issues at the track and throughout the City. My advice to everyone is to come early and be patient, not to expect to breeze right into the City.”
Visitors will be driving in to attend the concert at SPAC around the same time the people are leaving the racecourse after the last race, so traffic patterns may change to accommodate the increase and timing. Visitors are asked not to honk their horns, as this can startle the horses. (See page 14 for important traffic safety notices).
Public safety is just one piece of the larger entertainment puzzle put together by public and private partnerships in the City. As a destination locale, there is quite a bit of effort put into assuring everyone has a good time.
“We began talking and staying in touch as soon as American Pharoah won the Triple Crown,” said Todd Shimkus, CCE, president of the Saratoga County Chamber of Commerce. “The Convention and Tourism Bureau, Downtown Business Association, CDTA, the Mayor’s office, the Police Chief – we even talked with Amtrak the week after he won.”
Those conversations continued throughout the season. “There has been months of preparation ahead of this year’s Travers in anticipation of American Pharoah coming to Saratoga,” said Todd Garofano, president of the Saratoga Convention and Tourism Bureau. “Once NYRA [The New York Racing Association] announced that attendance would be capped at 50,000, we all turned our attention to creating and promoting viewing parties at Saratoga area bars and restaurants. Our message is that while the Travers is sold-out, Saratoga is not. We want fans to come and participate in what is a historic weekend for Saratoga. A website was created, www.2015saratogatravers.com to list and promote the viewing parties around town.”
Shimkus understood the reasons behind NYRA’s cap on attendance at the track, but said the rest of the town leaders were confident that the City could welcome many more, which is why they worked so hard to set up viewing parties.
“This is about creating an experience that people want to come back to time and again,” Shimkus said. “The cap allows the track to provide the best possible customer service to those attending, so it’s up to us to provide the best possible experience to City visitors not only to ticket holders, but for all those who can’t be there. We’re working hard locally to make sure we can accommodate everyone, that everyone has a great experience, with just the right food, the right product, and help people find hotel rooms – we are getting calls from around the world.”
Shimkus went on to say with confidence that it is not the first time the City has hosted a big crowd in Saratoga. The vast majority of businesses are locally owned by people who live here and have a sense of what they need to do to make this work. He said the process has been relatively smooth for years when it comes to preparing for crowds from a staffing perspective, food perspective, merchandise perspective, and promotional perspective.
“I don't think anyone has any idea of what it takes to host something like this,” said Shimkus. “This hasn't happened in 37 years, [Triple Crown winner]. We'll be talking about this to our grandkids. Yes, traffic is difficult, parking is difficult, getting reservations is difficult, folks might have to wait in a line, but while standing there, take a deep breath and look around and know you’ll remember this race and this moment 40 years from now. The enormity of the event will make us all a little more patient when we think about how cool this really is.”