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Starting this week, Dollar General is encouraging the first hour of operation each day to be dedicated for the shopping needs of senior customers. Market 32 starting March 19 will pre-open exclusively to seniors from 6 a.m. to 7 a.m.

Dollar General wants to provide these at-risk customers with the ability to purchase the items they need and want at the beginning of each day to avoid busier and more crowded shopping periods, according to their release. Market 32 President Scott Grimmett reflected similar ideas and announced the stores will close at 10 p.m. and re-open at 7 a.m. to help restock products and preventative sanitation. Dollar General will also close an hour earlier to allow employees to clean and restock shelves.

“In keeping with our mission and our ongoing commitment to serve our communities, we are dedicating the first hour of each day to seniors.  We appreciate our customers’ understanding of our decision and request they visit our stores later in the morning to allow at-risk populations the ability to purchase the items they need at affordable prices,” said Todd Vasos, Dollar General’s CEO. 

“Despite the fact that some high in demand products are more difficult to keep in stock than others, I assure you that the food supply is not in jeopardy and that we are committed to providing the highest possible level of service,” Grimmett said.