SARATOGA SPRINGS — DraftKings, one of the country’s most popular sports betting operators, will be an official betting partner of both the Saratoga Race Course and the Belmont Stakes Racing Festival, the New York Racing Association (NYRA) announced last week. DraftKings will also be the presenting sponsor of the Travers Stakes.
DraftKings’ advance deposit wagering offering, DK Horse, will play a prominent role throughout the 2024 Belmont Stakes Racing Festival. Launched in 2023, DK Horse is a standalone app that allows eligible customers access to pari-mutuel wagering on domestic and international racing.
“DraftKings is a premier brand within the rapidly growing sports wagering marketplace, and this arrangement will help to introduce world class racing to a wider audience of fans and bettors,” said Tony Allevato, NYRA Chief Revenue Officer, in a statement.
The DraftKings and DK Horse brands will be displayed throughout the Saratoga property beginning in June, with a variety of on-site activations reminding fans of the availability of DraftKings products.