Displaying items by tag: Maddy Zanetti
A Look at Impressions
Impressions of Saratoga on Broadway adheres to the thought process of “the everything Saratoga store,” according to co-owner Maddy Zanetti and the sign outside the front door.
“Saratoga is a lifestyle that people who live here and visit really embrace,” Zanetti said. “So we have things that celebrate Saratoga’s history with ‘health, history, horses.’”
In addition to horse-based gifts, Impressions has general gifts as well. As Zanetti put it, they have things “for people who are visiting and people who live here year round and may be looking for a birthday gift, anniversary gift or something for their house or friends.”
One aspect of Impressions that sets it apart from many of the other stores on Broadway is the complete acceptance of dogs in and around the store.
“We have a sign in our window that says ‘dogs and their humans are welcome,’” She said. “We have a dog wall, we take their pictures when they come in and we have treats and water for them.”
Both Zanetti and Impressions’s other co-owner, Marianne Barker, also bring their own dogs, Smitty, Cookie, Pupa and Smalls, collectively known as the Impressions Pups, into the store.
Zanetti said that the current stance of allowing dogs into the store has always been in place, but for the Pups, it started with “Smitty was coming in every day, and then Cookie and Pupa started coming in every day and finally Smalls just started coming every day about a year and a half ago. We just keep adding to the collection.”
In addition to the dogs, Zanetti said “we also have a mini horse who comes to the store for special events called Upset.”
She continued by saying that Upset will be at the store this coming Friday, Aug. 9, and that “he does sometimes come into the store, but most of the time he’s outside.”
In addition to the main store, in June 2018 Zanetti and Barker opened up another store called Dark Horse Mercantile next to Coffee Traders, also on Broadway.
Zanetti said “we were walking by the space, we saw that it was available, and we said ‘we should open a store there,’ and we did. And we did it in about three weeks.”
She thanked both the store’s employees and her and Barker’s families for helping with starting up the new store, saying that both of their families had woodworkers and other such handypeople to assist.
She said that the main store currently has about 14 employees, many in high school and college, and four employees that stay for the full year, with the increase being due to more traffic from the racing season.
“This week is one of the busiest weeks, with the Fasig- Tipton Sales,” Zanetti said. “We are always very busy the entire sales week, and of course August and July are the busiest times of the year for us, with all of the people in town for racing.”
She added that the increased traffic has also changed their hours of operation, and that now “we’re open to 10 or 11 every night.”
She also said that the change in racing schedule and resultant extra Dark Day on Mondays has led to a change in traffic flow into the store, but not necessarily a change in overall customers.
“We’re seeing foot traffic at a time when there used to be less, and then we’re also seeing less foot traffic on the Mondays and Tuesdays than we used to have,” she said. “So it’s just an adjustment of when we’re busier. We’re still busy, it’s just a matter of at what times and days. Of course Saturday and Sunday are the busiest days.”
For future plans, Zanetti said that “we try to plan, but also we just do. We’re already receiving our Christmas things and getting ready for the holiday season and our trade show season, which starts in September, we go to shows and buy for next year. And we’re always trying to come up with new fun things that make us unique and bring people back to the store.”
In the search for new inventory, she said that “we have a little bit of everything and we try to find products that are unique. As many as we can, we try to find handmade or made in America, and then we do a lot of the pieces and garments ourselves. We design them if we’re in love with the product and have them custom made for us.”
For more information, visit Impressions at 368 Broadway, or the store’s website at www. impressionssaratoga.com.
Impressions of Saratoga Celebrates 40 Years with Sister Store’s Grand Opening
Photos provided.
SARATOGA SPRINGS — Impressions of Saratoga is celebrating 40 years in business on Oct. 13. with raffles, giveaways and specials all day. The anniversary celebration will begin at noon and end at 5 p.m. Known as “the everything Saratoga store,” Impressions of Saratoga has been in business since 1978. Now patrons can find a variety of Saratoga and equine themed gifts but it didn’t start out that way. Owners Dave and Marianne Barker had originally owned a t-shirt printing business in Cobleskill.
“Mare (Marianne) wanted to move to Saratoga because she was a big fan of horses and wanted to be in this area. So Dave came here for a sales call and they ended up renting a space,” Maddy Zanetti said. Zanetti owns Impressions and The Dark Horse Mercantile with Marianne and Dave Barker.
The store was first located at 388 Broadway where New Char Koon, a Thai and Chinese restaurant, is currently. However, Impressions of Saratoga has been at its current location, 368 Broadway, since 1986.
“It was a screen printing t-shirt shop and then as you have a t-shirt shop, you start introducing things like mugs, then a few gift items and then it’s just grown. Now, we don’t even print our own t-shirts... We are strictly a retail gift store,” she added.
The Dark Horse Mercantile opened in June but is celebrating a ribbon cutting and grand opening on Oct. 12 in conjunction with the 40th anniversary celebration. Located at 445 Broadway in Saratoga Springs, the store features a full range of high quality gifts, sportswear, memorabilia and items for the home branded with the Dark Horse logo. The phrase “The Dark Horse” was coined in 1831 by Benjamin Disraeli in his book called “The Young Duke” and is often used in politics, sports and life. The phrase especially rings true to the history of Saratoga as it is known as the “the Graveyard of Champions.” Saratoga is the site where the legendary racehorse Man o’ War was defeated by an underdog named Upset in 1919.
The Grand opening will begin at 3 p.m. and end at 7 p.m. with a ribbon cutting ceremony and an appearance by Upset the mini Dark Horse. A wine tasting with Old Tavern Farm Winery will begin at 5 p.m. along with raffles and giveaways as well.
Impressions of Saratoga Announces Opening of The Dark Horse Mercantile
Photos provided.
SARATOGA SPRINGS — The Dark Horse Mercantile, a new store coming to 445 Broadway in late June, is the brainchild of Marianne Barker, her husband Dave, and Maddy Zanetti, all of Impressions of Saratoga.
The Dark Horse Mercantile started out as a brand called The Dark Horse, launched by the three in 2014. Items in the brand included a specific line of high-end gifts, memorabilia and garments that embrace Saratoga’s history and love of horses, and of course the Dark Horse. The phrase “The Dark Horse” was coined in 1831 by Benjamin Disraeli in his book called “The Young Duke” and is often used in politics, sports and life. The phrase especially rings true to the history of Saratoga as it is known as the “the Graveyard of Champions.” Saratoga is the site where the legendary racehorse Man o’ War was defeated by an underdog named Upset in 1919 and most recently in 2015 when favorite American Pharoah came in second to Keen Ice.
These underdogs inspired the expansion of The Dark Horse brand. In fact, Zanetti even wrote a children’s book about Upset.
“It’s a spin on the true story that’s all about believing in yourself and overcoming the odds even if you’re the underdog,” Zanetti said.
The book is illustrated by local artist, Gretchen Tisch and expected to come out when The Dark Horse Mercantile opens as well.
“A month ago we would not be thinking that we would be sitting here talking about this,” Barker said. “I just believe in fate and things happening when they should,” she added.
"We’ve been really happy with how The Dark Horse brand has grown and is getting a following... Mare and I have been considering doing a store at some point, but we never had a timeline or anything,” Zanetti added.
Less than a month ago the two were walking their dogs on Broadway, which you may see in Impressions of Saratoga fairly often, and passed a space for rent.
“The next day, we were like ‘we should just do it!’” Zanetti said. So they did. The store will feature a full range of high quality gifts, sportswear, memorabilia and items for the home branded with the Dark Horse logo. The service and attention to detail you have become accustomed to at Impressions of Saratoga for the past 40 years will continue at this new location.
This year Impressions of Saratoga celebrates its 40th anniversary.
“So it’s fitting that we start another project,” Barker said.
Barker and Zanetti go way back.
“Maddy, I’ve known since she was tiny. She used to come in and spend her hard earned dollars on Breyer Horses... another one just after my own heart... just loves horses,” Barker said.
Zanetti has been working at Impressions of Saratoga since 2005 and in 2011, after graduating college, showed interest in one day owning her own business.
“So we were at the point where we were starting to think about the future and succession planning; we had a conversation and Maddy was definitely interested,” Barker said.
“It’s a business that we poured our hearts and soul into forever but it’s just great to know that it could go for another 40 or more years,” Barker said. “It’s really important to us to keep that history going,” she added.
