BALLSTON SPA — Sterling Homes, Inc. welcomes Lisa M. Licata as their new Director of Sales and Marketing. Lisa joins with over 25 years of sales, customer service and management experience under her belt. She looks to grow the business and strengthen the already successful team.
Licata was named Top Sales Agent in 2017 at her previous brokerage. Lisa has also received several President’s Choice Awards in prior years. Born and raised in Saratoga Springs and working in local real estate since 2003, Lisa has overseen projects within a 60-mile radius from Albany to Queensbury. She has represented some of the area’s top builders and converted hundreds of listings into sales, from new construction to condominiums, custom, and luxury homes, townhouses and re-sales.
A dedicated professional, Lisa regularly completes continuous training and education so that she can offer her clients the most current and accurate information on the real estate industry. Deeply embedded in the business and real estate community, Lisa has become a market leader. She works selflessly to train and supervise many of the Capital Region’s up-and-coming agents. Known for her strong work ethic and an exceptional focus on customer service, Lisa is highly regarded by both her clients and peers. She is trusted to deliver the best outcome for everyone – buyers, sellers, builders or agents.