Thursday, 22 July 2021 14:44

Death Wish Coffee Celebrates Grand Opening of First Retail Shop

The Death Wish Coffee Company opens its first retail shop on Broadway. Photo: deathwishcoffee.com. The Death Wish Coffee Company opens its first retail shop on Broadway. Photo: deathwishcoffee.com.

SARATOGA SPRINGS — Death Wish Coffee Company, creators of “the World’s Strongest Coffee,” celebrates the grand opening of their first-ever retail shop, located at 260 Broadway – the company’s Saratoga headquarters, which they first moved into in March 2020.

“Being able to engage with our customers face-to-face again is special to the entire Death Wish Coffee team. We know their feedback will help us continue to improve. Plus, there is nothing better than hearing firsthand how Death Wish Coffee is helping people get through their day,” Mike Brown, owner and chief executive officer of Death Wish Coffee, said in a statement. 

The lobby of the HQ will house coffee products, mugs and merchandise, and shop hours are 11 a.m. to 6 p.m. Wednesday and 11 a.m. to 5 p.m. Saturday and Sunday. 

The building was first developed in the 19th century by architect Franklin Webster Smith and has been called the House of Pansa, or House of Pompeii, with architectural designs mimicking a home excavated in the volcanic-ash buried town of Pompeii – the result of the volcano Vesuvius erupting in 79 A.D. 

Smith had a vision of turning Saratoga into an eclectic resort and used concrete materials to reconstruct, as close to a replica as possible, the original House of Pansa. In the early 20th century it had served as a Masonic Temple, and in the early 21st century as the home of Palio Communications.

Mike Brown brought his bold idea for the World’s Strongest Coffee to life in 2012. Today, Death Wish Coffee can be found in over 14,000 stores. 

For more information, visit www.deathwishcoffee.com

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