You Are Now Encouraged To Play With Your Pints
SARATOGA SPRINGS – So, it was getting towards the end of the Saratoga Beer Summit, when I stumbled (not literally; well, maybe) into the smiling face of Kerri Tanner at a booth in the back. I took one look at her products, and had to tell her:
“I hate you. This was my idea.”
The shocked look on her face was quickly replaced by another smile and a knowing nod. Apparently, this was not the first time she heard something similar.
Well, it says here that Kerri and Robin Morgan better get used to similar reactions and also a lot of delight. They took a simple idea and took it out four new flavor doors— with more to come.
Behold Brew Salt. A homegrown product (manufactured in small batches) with unlimited potential. Available in lime, habanero, chocolate and bacon flavors. An idea refined from your Uncle Vito at the Elks Lodge putting table salt in his Genny Cream Ale, combined with the growing love of all things craft brewing, Brew Salt stands poised to add zingy exclamation points to pints from coast to coast.
The difference between Brew Salt and the shaker at your local sports bar or pub starts with the base ingredients “We use high-quality grey Celtic sea salt,” Robin notes, “which is mineral-rich. From there, the flavors are added, which is Kerri’s department- she’s the chef.” It’s all vegan (yes, even the bacon), high quality and gluten-free.
Indeed, the skillsets of these two local entrepreneurs are perfectly balanced. Robin is a free-lance marketer; Kerri is the foodie/recipe specialist. They met three years ago by happenstance when Robin moved to the area and made a random hair appointment. By the time the rinse and blow-dry was done, a partnership was born. Their respective partners supplement them handily: Patrick McGowin and James Morgan provide beer acumen and financial expertise. Or vice versa, and perhaps on occasion, both.
“We went e-commerce (see: www.brewsalt.com) and vending at big events like the beer summit, but now in a relatively short period of time (the site was launched just this year) we are looking around at a larger kitchen just to meet current demand.” Robin said.
In the meantime, the team is making PR visits to taverns and retail establishments locally. A major perk of the job – every day is TGIF in their world
So it should be no surprise to soon see the Brew Salt shakers, with their distinctive bowler and handlebar moustaches on the shelves of discerning specialty stores, or adjacent to the Bloody Mary condiments on the finest bars.
The effervescence of Kerri and Robin matches the effervescence of their product in your glass. So, a tout to those in a position to say yes to such things from your friendly food editor: Get Shakin’!
Recommended Brew Salt Beer Parings:
IPA's: Bacon, Habanero or Lime
Porters / Stouts: Chocolate or Bacon
Lagers / Pilsners: Bacon, Habanero or Lime
Nut Brown: Chocolate
Or: Mix it up!